FEATURED
ESSAY · AI · 7 MIN AI belongs in the draft, not the decision. Where generation earns its place in a studio workflow, and where handing it the wheel quietly costs you the thing clients hired you for. READ THE ESSAY →
PROCESS · NOTE 02 Ship the loop, not the deck Why we replaced phase gates with one continuous design and build cycle. 02 SEPT 20266 MIN READ DESIGN · NOTE 03 Pricing is a design problem What changes when the pricing page is designed before the product. 26 AUG 20265 MIN READ AI · NOTE 04 The prompt is not the product Three places a generative feature quietly breaks trust, and the guardrails we ship instead. 18 AUG 20268 MIN READ GROWTH · NOTE 05 Creative that reports back The four numbers we agree on before a campaign goes live. 09 AUG 20264 MIN READ PROCESS · NOTE 06 Six weeks is a constraint, not a promise How a fixed window changes what gets scoped, and what gets cut. 28 JUL 20266 MIN READ DESIGN · NOTE 07 Interfaces that admit uncertainty Designing for the moments a system does not know the answer yet. 15 JUL 20267 MIN READ GROWTH · NOTE 08 Organic reach is a production problem Nine months of content from one system, and what it cost to run. 30 JUN 20265 MIN READ AI · NOTE 09 What we stopped automating The four tasks we pulled back from tooling after a year of trying. 21 JUN 20266 MIN READ PROCESS · NOTE 10 Handover is part of the design What we leave behind so a team can keep building without us. 08 JUN 20265 MIN READ
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